The Institute of Business Studies & Leadership (IBL), Abdul
Wali Khan University Mardan (AWKUM) in collaboration with Business Incubation
Center AWKUM organized “Marketing Gala” on December 7-8, 2022. The opening
ceremony was inaugurated by Prof. Dr. Saeed Islam (Director Academics AWKUM)
and Mr. Zahir Shah Khan (President Mardan Chamber Commerce of Industry).
The main purpose of the event was to provide practical platform to
the students to market their product and services in front of huge audience. The
students were given assignments to develop a marketing plan for the product and
services they wanted to offer. The students were divided in various groups for
displaying their products in the stalls. The assignment included marketing
research, strategy, marketing mix and sales management.
Local brands including BIC startups also placed their stalls for providing healthy competition to the students. 8 startups of BIC AWKUM participated in the event and displayed their products and services to the general public. The delegation from Mardan Chamber of Commerce & industry visited the stalls and appreciated the efforts of Dr. Mohammad Jehangir (Director IBL), Mr. Shah Hussain Awan and Kashif Zaman (Chief Organizers) for organizing such a wonderful event for students. Such kind of events delivers a learning experience in a challenging environment for the students.
